How we improved Company email deliverability by 28%

1. Email List Hygiene

Maintaining a clean and updated email list was crucial:

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Regular Cleaning: We regularly cleaned our email lists by removing inactive and invalid addresses.
Double Opt-In: Implemented a double opt-in process to ensure that our subscribers genuinely wanted to receive our emails.
Unsubscribe Management: Made it easy for recipients to unsubscribe, thereby reducing spam complaints.

2. Authentication Protocols

We adopted industry-standard authentication protocols to enhance our email credibility:

• SPF (Sender Policy Framework): Configured SPF records to specify authorized mail servers.
• DKIM (DomainKeys Identified Mail): Implemented DKIM to verify the authenticity of our email content.
• DMARC (Domain-based Message Authentication, Reporting & Conformance): Adopted DMARC to protect our domain from spoofing and phishing attacks.
  
  

3. Quality Content

We focused on creating high-quality, relevant content that our subscribers wanted to read:

• Engaging Subject Lines: Crafted compelling subject lines that encouraged higher open rates.
• Personalized Content: Used segmentation and personalization to tailor content to individual subscriber interests.
• Value-Driven Messages: Ensured that our emails provided clear value to the recipients, whether through informative content, special offers, or useful updates.
  

4. Improved Sender Reputation

We worked on improving our sender reputation to increase deliverability:

• Consistent Sending Patterns: Maintained a consistent email sending schedule to avoid sudden spikes or drops in email volume.
• Monitor Blacklists: Regularly monitored blacklists to ensure our domain and IP were not listed.
• Engagement Metrics: Focused on improving engagement metrics like open rates, click-through rates, and reducing bounce rates.

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5. Technical Optimizations

Technical improvements helped us ensure our emails reached the inbox:

• Optimized Email Templates: Created responsive, fast-loading email templates that performed well across all devices.
• Alt Text and Accessibility: Used alt text for images and ensured our emails were accessible to all users.
• Testing: Conducted thorough testing using various email clients and spam filter tests to ensure deliverability.
  

6. Feedback Loops and Monitoring

We set up feedback loops to continuously monitor and improve our email deliverability:

• ISP Feedback: Integrated with ISP feedback loops to receive alerts on spam complaints and take corrective actions.
• Analytics and Reporting: Used analytics tools to track delivery, open, and engagement rates and identify areas for improvement.
• Regular Audits: Conducted regular audits of our email campaigns and practices to identify and address potential issues proactively.
  
  

By implementing these strategies, we significantly improved our email deliverability rate by 28%. This improvement not only helped us reach a larger portion of our audience but also enhanced our overall email marketing effectiveness. Our commitment to best practices in email marketing continues to drive our success in maintaining high deliverability and engagement rates.

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By implementing these strategies, we significantly improved our email deliverability rate by 28%. This improvement not only helped us reach a larger portion of our audience but also enhanced our overall email marketing effectiveness. Our commitment to best practices in email marketing continues to drive our success in maintaining high deliverability and engagement rates.

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